a toy that tells time

Ice Watch - a bright, playful addition to the summertime, kind of like the reinvented Baby-G of the 21st century.  There are endless colours and materials to match every taste: Choose from three sizes (S, M, L) and three different bands (silicone, transparent links, or plastic links) to build the toy of your choice.  If you feel like being fancy they even have blinged out watch faces!  I opted for the yellow silicone for 89€, but the prices start at 59€ depending on the model.
 
Sold out at Galeries Lafayette and Printemps, but Be Watch at 12 Rue des Archives, Paris still holds a huge inventory.  Visit this Belgian watchmaker's website for a full list of retail outlets all over the world (and a clip of David Guetta sporting the red silicone version in his One Love music video!).


biz! angie.loves.icewatch x